Purfectly Peppy Pet
veterinary Services Website
A modern, user-friendly website for a veterinary clinic
designed to make pet care simple, accessible, and
stress-free for pet owners
My Role
UI/UX Designer
Timeline
3 weeks
Tool
Figma
Project Overview
Purfectly Peppy Pet is a veterinary
clinic that needed a modern website
to better communicate their services,
build trust, and make it easy for pet
owners to book appointments
Target Audience
Pet owners who want reliable,
compassionate, and convenient
veterinary care for their pets
Goal
Create a user-friendly website that
improves the booking experience,
communicates trust, and highlights
the clinic’s services
My Role
UX Research
Wireframing
UI Design
Prototyping
THE CHALLENGE
The client had an outdated website that was difficult
to navigate, not mobile-friendly, and lacked clear
information about services and appointments
Poor navigation and cluttered layout
Hard to find important information
Not optimized for mobile devices
01
Research
Analyzed competitors
user needs, and
pet owner behaviors
02
Wireframing
Created low-fidelity wireframes to
structure content
and user flow.
03
UI Design
Designed a clean
friends interface
with consistent
branding
04
Prototyping
Built an interactive
prototype in Figma
to test the experience
05
Testing
Gathered feedback
and refined the
design for usability
and accessibility
LOW-FIDIELITY WIREFRAMES
Explored multiple layouts to define the
best structure and content hierarchy
BEFORE & AFTER
Redesigned for a cleaner, modern, and
user-friendly experience.
Before
outdated design
Cluttered layout
Not mobile-friendly
Hard to find information
After
Modern & clean design
Easy navigation
Mobile-friendly
Clear information &
booking flow
HIGH-FIDELITY DESIGN
Clean, friendly, and trustworthy
visual design for all screens.